Roof Marketplace Blog

Yes, You Can Shop For A Roofer Online

Credits: William Bazeley

Share This Article:

Over the years there have been some REALLY bad ideas brought to the market like New Coke, Hair in a Can and of course Microsoft’s Clippy.  These products either addressed an issue that wasn’t there, were impractical or incredibly annoying!  

The web on the other hand has completely changed how we interact and conduct business.  It is amazing to think about how many people doubted the capabilities because it totally disrupted the status quo.  In 1995 Clifford Stoll said “So how come my local mall does more business in an afternoon than the entire Internet handles in a month? Even if there were a trustworthy way to send money over the Internet—which there isn't—the network is missing a most essential ingredient of capitalism: salespeople.”,  Wow was he wrong!!  

With our launch to the Florida markets we have gotten some feedback on social media doubting how it is not possible to bid a roof replacement online since there is no sales person onsite to pressure a homeowner.  Well just like Amazon changed how people buy books and shop online, has proven contractors can accurately bid a roof replacement online providing homeowners all the information they need to shop for their roofer.

The biggest issue we hear from other contractors not certified by RoofMarketplace is “aerial imagery cannot detect damaged decking”, the wood under the shingles.  This is true, aerial measurement technology was never designed to detect rotted wood or other decking issues. RoofMarketplace contractors address the homeowners decking replacement needs with the traditional use of a conditional per sf replacement price as needed. Contractors bid their total replacement price, and at the same time disclose what the cost to replace any additional damaged decking would be if necessary.  This is right inline with the longstanding industry practice of contractors submitting proposals and including "Additional price per sheet of plywood if needed" language. This practice has been done for years, because only once the existing decking is exposed, will the contractor be 100% sure if any new decking is needed.  

With over $2 million in roof bids, Homeowners and contractors agree we have made the sales process easier and more efficient.  The web has changed how we interact with each other and in business making it easier to educate and inform consumers about options.